Recruitment in the Social Media Age

Some time ago, I wrote an entry about traditional recruitment companies facing the challenge of showing their value to employers when it is now so easy to use the internet to find potential employees through services like 'Monster' or LinkedIn.

It was an entry which created more people to comment on my blog than had done for some time.

I read an article today on 'computerweekly.com' which highlighted an example of how large companies like Microsoft and KPMG have recruited technical staff through LinkedIn and Second Life and saved themselves tens of thousands of pounds in the process.

Furthermore, companies like Accenture are using Facebook to attract potential employees to their business through the use of games. For a fraction of the cost of placing advertisements in newspapers, major organisations are now able to connect with candidates and present themselves in a less formal manner than more traditional methods.