Digital skills in a changing publishing industry are increasingly scarce

This is an interesting article in The Bookseller which highlights the skills gap challenge within the publishing industry. The understanding within experienced, middle management about the possibilities and strategies on how to use digital technology are weak and the creative skills to turn that into fresh, effective and tactical realities are often not there because higher paying sectors make publishing less attractive to enter.

Digital skills gap now 'critical' for publishers | theBookseller.com http://ow.ly/k2nA