[caption id="attachment_1248" align="alignleft" width="126" caption="Cutting training costs is an old cliche"]
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In tough times, the cliche is that the first things to be axed in a business are the marketing and training. They are easy prey to any CEO or finance director to provide immediate impact on lowering costs within a business when the going gets tough.
But a research article dropped into my inbox this morning which highlighted an affect the recession is having on how businesses, particularly in the news industry, are having to take a different approach to this way of thinking. It's likely that if you ran a newspaper for any length of time up to two or three years ago, you have lost your job because you did not have the right skills to adapt to the new digital world we are in.
The research article highlighted articles where the new chiefs in newspapers have come from different backgrounds from their predecessors. Here are some of the articles it used:
Papers' new publisher, CEO to push digital content
Freedom Communications' chairman sees opportunity
Journal Register Company Names Veteran Media Executive John Paton as Chief Executive Officer
So, it seems that people at the top really do value the right skills in their businesses, and particualry their own skills. If they don't, they'll soon be walking themselves out of the door with a P45.
[/caption]In tough times, the cliche is that the first things to be axed in a business are the marketing and training. They are easy prey to any CEO or finance director to provide immediate impact on lowering costs within a business when the going gets tough.
But a research article dropped into my inbox this morning which highlighted an affect the recession is having on how businesses, particularly in the news industry, are having to take a different approach to this way of thinking. It's likely that if you ran a newspaper for any length of time up to two or three years ago, you have lost your job because you did not have the right skills to adapt to the new digital world we are in.
The research article highlighted articles where the new chiefs in newspapers have come from different backgrounds from their predecessors. Here are some of the articles it used:
Papers' new publisher, CEO to push digital content
Freedom Communications' chairman sees opportunity
Journal Register Company Names Veteran Media Executive John Paton as Chief Executive Officer
So, it seems that people at the top really do value the right skills in their businesses, and particualry their own skills. If they don't, they'll soon be walking themselves out of the door with a P45.
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