There seems to have been no end of discussions and ideas for the last two years in the publishing industry about the fate of books, the rise of eBooks, and the demise of bookshops. So much so, that it seems like people have run out of things to say.
Of course, there has been the hyperbole about how the iPad is going to change the world in a way that it has become so frenzied in the blogosphere that I think you might now be able to cook an egg on the damned thing. (I'd still rather try that out on the bonnet of a Land Rover in the Sahara).
But, now people are going to go into the building stage. The ideas have been 'surfaced' and now people are getting their heads down to build the boring stuff to make the ideas happen. In fact, the easy bit of generating ideas has happened now. Now comes the reality shock of actually seeing if you can make them work, profitably.
There are companies out in India which are grinding through the tedious functions of making books into eBooks, engineers deploying servers to manage all these digital ideas, and lawyers checking agreements to see if the publishers, the authors or the retailers have the rights to sell the digital ideas.
So, expect to hear more silence from the people that making reality out of fiction.
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