Once again today, I sat through part of a webinar where I was crushed by a slideshow which was a tsunami of information in which I had no hope of absorbing while listening to a monotonous set of speakers. Slide after slide came through stacked with bullet points and flowcharts which flowed about as much as a frozen, Arctic lake.
It seems that people forget why we enjoy films or movies so much and often feel moved by them through the use of images, action and narrative. Whenever you see text in a movie, the camera focuses on a single line where the surrounding text is a blur.
That's done for a very good reason.
Most people cannot absorb that much text in a film. But, they can listen, watch the actions and understand what is being said. People can rarely read and listen at the same time.
This is a huge wasted opportunity to engage with the audience. And, if you are in business and want more customers, the last thing you want to do is bore your prospects. You need to persuade them through your presentation to take an action like decide which of your products they want to buy.
In fact, presentations are so important these days that, if you design them well, they can be shared by hundreds or thousands of people on the internet to enable your business to get noticed for very little money compared to the amount you would have to spend on traditional advertising.
So, you have to be pretty lazy not to make your presentations dynamic these days. Tools like SlideRocket when combined with techniques extolled by Cliff Atkinson in 'Beyond Bullet Points' can help you create highly effective presentations to publicise your business.
Take a look at how you can slideshows to promote your business through the internet and, potentially, through viral marketing.
I help businesses deliver PowerPoint presentations that have impact and help them gain more business. For more information, take a look at the Effective PowerPoint Presentations page on this site.
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