Business Development with Easy Keyword Research

Business development in any enterprise is the most important activity of all. Without sales and new customers life is tough in business. 

If you have a marketing department, you are lucky. Often, small businesses rely not on a marketing department but on a marketing person to increase their web presence to bring in leads which convert into sales and new customers.

The one person marketing department has to be good a several skills to be effective at business development for the company, especially when it comes to their web presence. The have to be knowledgeable about their ideal customers; they have to know about web design; they have to know about search engine optimisation and search engine marketing; they have to know about keyword research and web metrics which can be measured through tools like Google Analytics.

All of these skills are on top of what a marketing specialist has to know about offline marketing, email marketing and dealing with suppliers of marketing services.

Increase your web presence

The science of increasing your company's web presence alone is a skill all small businesses have to master to compete. Search engine optimisation is an important activity which people underestimate its importance to your business, product or services being found and for business development to happen. Aspects of increasing your web presence include keyword research to make sure you are using keywords in your web pages and blog posts which your ideal customers are using in search engines.

If you are not a search engine optimisation (SEO) specialist, then keyword research can take time. You need to spend time studying your Google Analytics data to spot keywords which customers are using to find your website. You need to use the Google keyword tool to spot other keywords which are relevant but which you may not have thought about. Your keyword research is, arguably, the most important part of your online business development activity.

Search engine optimisation tools

Fortunately, online business development, keyword research and SEO have been made a lot easier by some specialist tools. There are some great tools like WebCEO which make increasing your web presence easier by providing a set of tools in one suite to submit pages, URLs, carry out keyword research and find link partners.


However, you still need to write great content using great keywords and that is not easy without the right tool. I have recently started using 'InboundWriter' to write content for my websites and blog post and I have noticed a dramatic difference in the results I am obtaining from the content I am producing.

InboundWriter helps you improve your existing content by providing suggestions on keywords and how to adjust the content to be more search engine and human friendly. If you are writing content from scratch, you type in your top three, strategic keywords for the content, click the 'research' button and wait a short while as the tool carries out keyword research for you. (Free Report from InboundWriter on The Impact of Real-Time Content Optimization)

The impact of InboundWriter

Since starting to use InboundWriter on 9 May 2012, I have seen the following in my Google Analytics results on the previous period when I was not using it:

• 49% increase in visits
• 37.5% increase in unique visitors
• 77.9% increase in page views
• 19% increase in the number of pages viewed per visit
• 41% increase in time spent on each visit
• 44.6% drop in bounce rate (bounce is when visitors visit only one page on the site before leaving)

InboundWriter allows you eight articles (or documents) per month for free before you pay the small monthly fee for unlimited articles. Any small business owner, or marketing specialist who writes content for their business should use InboundWriter to make keyword research a whole lot easier and business development a lot more effective.