A Social Media Tool for Clever People

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Social networking sites can lose you for hours

Two things are certain about social media. You can waste a lot of time on it if you are not careful, and you can grow your influence through sharing interesting, useful and original content. 

Finding, creating and sharing content are important activities if you are using it to find customers or bring more visitors to your site. Creating content is tough and time consuming to do but necessary. So, people supplement their own content by sharing other people's blog posts, YouTube videos and tweets through social media. 

The very act of reading through other people's content takes up a lot of time, let alone finding it. When you have found interesting articles or posts, you can interrupt your whole day by sharing it intermittently which stops you getting on with work which needs your concentration. 

Clever Social Media

If you are clever, you can let social media work for you and not let it rule you. There's a great tool called 'Buffer' which holds tweets and updates to Facebook and LinkedIn in a pool and drip feeds them out automatically for you according to when you want the updates to go out. There's a free version of the Buffer App and a paid version which allows you to use more social media accounts. 

I use Buffer with Google Reader. Google Reader finds all blogs and news that interests me. I read it all in the morning for about an hour or less, and then 'Buffer' the links in that time. The app then sends out from the pool of updates over the day. It saves so much time.

Rather than bang on about it, here are some other people's videos and tweets to show how they are using it.

A good YouTube Video from Schmittastic:

Schedule social updates with Buffer App
Today on Schmittastic Social Media Tips, Amy shares her love for the Buffer App to schedule tweets and Facebook updates with predetermined time slots instead of individually scheduling every post. Time saver! bufferapp.com http twitter.com twitter.co...

Here's an interesting blog post from the developers themselves: 

7 Ways To Stop Satisfying Customers And Start Wowing Them | The ...
blog.bufferapp.com7/3/12
The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. A blog about productivity, life hacks, writing, user experience, customer happiness and business. Apps & Extras · What is ...