Google Results and Keyword Research for Small Business

Getting good Google results means a lot to anyone who runs a small business if they sell through the web.

Part of your marketing strategy should include getting good Google results or, in other words, being fairly far up the first page on the search engine results when someone searches for what you are selling. The higher up you are, the more new potential customers.

You get good Google results by having original, relevant, well written content which is optimised to use the keywords to get you found without the writing looking like it was written by a machine for a machine so that humans enjoy reading it.

Keyword research is an essential piece of work which needs some careful study and searching to make sure you are using relevant words and phrases that your ideal customers use to get the Google results they want.

You also need to make sure that you are building your back links (links from other relevant, well ranked websites who place a hyper-link on their site to yours which search engines like) which you can do by writing articles for other people.

If you are not a content marketing specialist, then you may be feeling like this is a tall order when you already are the managing, marketing, financial, operations and sales director for your own business already. Outsourcing it to a copy-writing and SEO specialist seems like a better idea, as long as you can afford it.

If you would rather do it yourself, then fear not, I use two great tools to help you become a content marketing specialist and SEO (search engine optimisation) whizz quickly and easily.

Content marketing for everyone

Firstly, let's look at content creation. If you are running your own business then you are likely to be pretty knowledgeable about the words that customers in your market use for your products. But, keyword research can be time consuming for finding the most effective words and phrases customers are using and you don't have time for that.

This is where InboundWriter is incredibly useful for you, the new content marketing specialist. InboundWriter is on online tool which helps to focus your writing by carrying out keyword research for you. When you start a new document in InboundWriter it asks you to type in three words or phrases that you want to use in your article.

Next, it reaches out onto the internet to check which keywords are being used, which are the most effective and also which ones relate to the content you are going to write in it. It takes a matter of minutes to do your keyword research in InboundWriter.

When complete, it also asks you about the education level of your intended audience, whether you want to optimise your content for search popularity or low competition, and whether you want attract advertising as much possible if you are using, say, Google Adsense.

When you start writing the content, the system advises how to refine your writing to use the keywords effectively in your piece and shows how well you are doing with optimisation using a dial.

Once your content is complete and optimised, you then can either do a straight copy and paste into your website or blogging software, or choose to copy the HTML to paste into your website. InboundWriter really does make effective content marketing and SEO much easier for you.

SEO Back Links for your site

Now that you have written great, optimised content and published it on your site, you need to start taking your SEO to the next level by building good back links to your site by placing more articles on well ranked, relevant sites to yours.

This is where the GuestPoster Pro by PageOne software is really handy for your SEO activities. This is an inexpensive piece of software which finds you relevant blogs according to the keywords you have found in InboundWriter and used in your article already. GuestPoster Pro also lists the PageRanks of the blogs so you can choose which ones to target.

When you have chosen your blogs to target, you write up an introductory email to them and contacts them in one hit with your request to write guest posts for them. In your posts for them, written in InboundWriter of course, you include a short bio about you and a link to your website. Et viola! If they post your article, there is your back link to your site.

So, there you have it. Two great tools to help you become a content marketing and SEO sepcialist for your own business. InboundWriter allows you to write eight articles a month for free before you pay a monthly subscription. GuestPoster Pro cost me less than £15 to buy. Both save you hours of work.
Great content marketing has never been so easy for small businesses.

GuestPoster Pro