Matching your website to your keywords

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Simple SEO Strategy

The SEO strategy for your website is very important to get right if you want to get relevant visitors to your site to become customers. Like anything in life, you need to be good at the basics first before you can move on to carry out more sophisticated work, and that's the same with search engine optimisation.

I've just started a SEO project for a client who is targeting an ethnic niche with a service concerning cars. An immediate challenge I have spotted on their site is a mis-match between the target audience for the site and the keywords they use in the title and title description for the site.

This mis-match makes it both confusing for existing visitors and search engines because it is not clear who is the intended audience. Also, by targeting the niche audience and using relevant keywords for the market, the website will be differentiated from its competition because it is clear for whom the website is intended.

To that end, here's a collection of SEO tips from around the web which anyone with a website can implement.

Firstly, here's a good checklist from Pythagoreanism:

SEO Checklist: Easy Habits to Boost Page Rank | Pythagoreanism
pythagoreanism.com9/15/12
Use plenty of tags. Tags are listed keywords associated with your article. Your title should have all of the important keywords for the article, but it's good to repeat them in the article's tags, and also add a few more. For example, if you mention a person's ... description for your article. The “description” feature is available as a plug in for WordPress called “All In One SEO Pack,” and this plug in gives you a straightforward dialogue box where you can write a description.

Some more SEO improvement sugguestions from ClimateLiteracyNow:

SEO Tips To Get You Ranked At The Top | We Expect Climate ...
www.climateliteracynow.org9/15/12
You never want to use the same META description tag for different pages, as it is a sure way to lower your ranking among most search engines. Using relevant links to trusted ... Title Tag. To achieve a higher search ranking for your site, it's essential to use good keywords in your site's title tag. Search engines tend to place more value on your title tag than other areas. Strong keywords will give you the best results and the most traffic. Exercise caution on a shared server ...

And, a useful video from ListFormula about on-page optimisation: 

7 Easy Steps to On-Page Optimization
ListFormula.com SEO (search engine optimization) often frightens new marketers. They see it as complicated and difficult, and so many of them neglect to consider the implications of performing a few simple steps that anyone can do to help their pages...


SEO does not have to be complicated. Get the basics right and you will get much better results because search engines and visitors will know if your site is going to helpful to them.