How you do that has changed dramatically in the last decade or less with the ubiquity of the internet access for most of the UK population today. Marketing your business to prospects through their smartphones or tablet computers is becoming easier and more effective.
Before, mobile marketing was restricted to the annoying spam text messages you would get (and continue to get) advertising car insurance or PPI claims that you did not want. Things have moved on a little so that you can now receive offers from retailers in your local area through your iPhone for products or services that you are actually interested in.
Take, for example, the 'Priority Moments' service from mobile phone operator O2 in the UK. This service provides tickets to events, or offers for products to their customers through their smartphones. The service is free to businesses and is helping small businesses to find new customers.
I have signed up to it to start marketing a smartphone repair business I own and market. The sign up is free, easy to complete and was followed by a call from a very friendly and professional account manager who verified my application.
It's just a 'no-brainer' if you own a retail business and want to attract more new and existing customers into your business.
Take a look at the video below to see what it's all about in the video below.
Sponsored by The Guardian and O2
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