You need to have a presence on the World Wide Web. Whether you are a small, medium or large-sized business, in today’s tech-savvy digital era, there really is no excuse for not embracing the online platform.
There are over 2.4 billion people on the internet worldwide, and 44.8% of the users are located in Asia? If you want to get ahead in such a fast-paced society, simply put you need to market yourself online.
But I don’t know anything about SEO, social media or blogging?
Too many people use these reasons as an excuse for not implementing the strategy into their marketing efforts. Shame on you. You don’t have to be a whiz at technology to get involved; that’s where expert agencies can help.
Still not convinced? How about this to burst your bubble; 57% of businesses have obtained new customers through their company blog, and more than half of all internet users read blogs on a monthly basis? Imagine the impact on your sales leads, if you set up a blog on your website and regularly published informative, interesting content!
So stop asking ‘why’ you should market your firm on the World Wide Web, and start asking ‘how’. Here are 4 tips to help you on your way.
1. Socially-savvy
Facebook, Twitter, LinkedIn…the internet is full to the brim of social networking sites. Twitter has more than 140 million users and Facebook has over 1 billion; get yourself on these sites to reach vast audiences.
But, and this is a very big but; don’t just promote yourself. Talk and engage with your consumers on a personal level, and interact in the online communities.
Take Red Bull for example; this company is a great example of social media success. They have built up a strong fan base online and the result is over 32 million fans on Facebook, over 745,000 followers on Twitter and over 340 million video views on YouTube.
After setting up your profiles (for free), then the real fun begins to build a dedicated fan base.
2. Online PR
Online PR is essential for SEO. By writing newsworthy, high quality press releases you can increase the brand’s awareness on the web. Too many businesses think that online PR is simply for link building purposes when in fact, it can drive traffic to your website and boost reputation management.
It is a very cost-effective tool to get your company news out to thousands of journalists across the UK.
3. Viral videos
Don’t underestimate the value of viral videos. Overnight, they can turn your business into an internationally recognised phenomenon. Don’t believe us? Just check out the most viral videos of 2012. Kony for example, had more than 100 million views in six days making it the most viral video in history.
4. Content
This is a sure-fire way to achieve first-page rankings in Google but the content must be of a high quality. It is pointless producing boring copy that will not offer anything new to the platform.
Whether it is a landing page, blog, or link building article, content is ‘king’ and if you want to do well, you need to write and publish interesting content.
What makes something engaging and shareable? Well put yourself in the mind-set of your consumer, what do they want to know?
Answer customer problems and questions with step-by-step how-to guides and fun infographs. If there is a debate about a topic in your industry, why not offer your expert opinion and establish the brand as a firm contender with an authoritative voice.
The consequences of not doing so? AuthorRank is an upcoming algorithm change by Google and basically it identifies individuals, their knowledge within certain subjects, and what others think of the content they publish.
In layman’s terms, more well-received and popular “agents” could have their content rank higher than the content of other less-authoritative “agents”. Ultimately, it enables Google to rank high-quality content more easily.
If you want your business’s site to appear high in search engines, you need to produce quality content.
So don’t delay…
Implement some, if not all, of these tactics into your marketing efforts and get instant success. Do seek professional help though, because you could do more damage to your brand by trying to be an expert. If you aren’t a great writer and you don’t know what a Tweet is, turn to industry specialists.
This article was provided by Custard, an innovative marketing agency that offers creative website design services as well as online and traditional marketing techniques.
There are over 2.4 billion people on the internet worldwide, and 44.8% of the users are located in Asia? If you want to get ahead in such a fast-paced society, simply put you need to market yourself online.
But I don’t know anything about SEO, social media or blogging?
Too many people use these reasons as an excuse for not implementing the strategy into their marketing efforts. Shame on you. You don’t have to be a whiz at technology to get involved; that’s where expert agencies can help.
Still not convinced? How about this to burst your bubble; 57% of businesses have obtained new customers through their company blog, and more than half of all internet users read blogs on a monthly basis? Imagine the impact on your sales leads, if you set up a blog on your website and regularly published informative, interesting content!
So stop asking ‘why’ you should market your firm on the World Wide Web, and start asking ‘how’. Here are 4 tips to help you on your way.
1. Socially-savvy
But, and this is a very big but; don’t just promote yourself. Talk and engage with your consumers on a personal level, and interact in the online communities.
Take Red Bull for example; this company is a great example of social media success. They have built up a strong fan base online and the result is over 32 million fans on Facebook, over 745,000 followers on Twitter and over 340 million video views on YouTube.
After setting up your profiles (for free), then the real fun begins to build a dedicated fan base.
2. Online PR
It is a very cost-effective tool to get your company news out to thousands of journalists across the UK.
3. Viral videos
4. Content
This is a sure-fire way to achieve first-page rankings in Google but the content must be of a high quality. It is pointless producing boring copy that will not offer anything new to the platform.
Whether it is a landing page, blog, or link building article, content is ‘king’ and if you want to do well, you need to write and publish interesting content.
What makes something engaging and shareable? Well put yourself in the mind-set of your consumer, what do they want to know?
Answer customer problems and questions with step-by-step how-to guides and fun infographs. If there is a debate about a topic in your industry, why not offer your expert opinion and establish the brand as a firm contender with an authoritative voice.
The consequences of not doing so? AuthorRank is an upcoming algorithm change by Google and basically it identifies individuals, their knowledge within certain subjects, and what others think of the content they publish.
In layman’s terms, more well-received and popular “agents” could have their content rank higher than the content of other less-authoritative “agents”. Ultimately, it enables Google to rank high-quality content more easily.
If you want your business’s site to appear high in search engines, you need to produce quality content.
So don’t delay…
Implement some, if not all, of these tactics into your marketing efforts and get instant success. Do seek professional help though, because you could do more damage to your brand by trying to be an expert. If you aren’t a great writer and you don’t know what a Tweet is, turn to industry specialists.
This article was provided by Custard, an innovative marketing agency that offers creative website design services as well as online and traditional marketing techniques.
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