Sponsored Video: How to sell fridges in the 21st century

Selling and marketing to the public these days is a tough job.

Gone are the days when you could just put some nice features of your product or service on an advertisement. There is too much competition for you to be able to harp on about features alone.
Even the benefits of your product are not enough to persuade people to part with their hard-earned cash on the goods you are selling. Your competitors will have a product which is so similar to yours (whether you like it or not, it’s true!) that your features and benefits are not going to be strong enough to differentiate your product from the crowd enough for customers to notice what you have to offer.

Extra Lift

To market your product successfully these days, you need something extra to lift your goods out of the crowd, or away from the noise to be noticed.
That ‘extra lift’ is often something which will touch your customer’s emotions. By trying to get your customer emotionally involved in the product you are selling, you stand a greater chance of the customer noticing your product, at least, and then, potentially, thinking that they would buy your product.
Let’s put this in the context of so called ‘white goods’ for the home. When it comes to domestic appliances, the fridge is, perhaps, one of the most useful but boring pieces of domestic hardware that you need to buy for your house.
Most fridges have been sold on price and features in the past. The features might be its height and width; or its colour; its capacity, or its design. But, most fridges are white and box shaped.
So, it is no wonder that most ‘white goods’ are sold on price because there is not much to choose between them.

Monkeying around

This is why this latest fridge (or refrigerator) from Samsung is an interesting advertisement to see how they are marketing it. Beyond the ‘Easy in - Easy Out’ features of the fridge, Samsung has used humour in the form of monkeys stealing food out of it as the ‘extra’ edge to get your attention. What do you think? Does it work?

Just so you are aware this post has been sponsored by Samsung, but all thoughts are my own.