How to Make Money with Your Blog through Advertising - Guest Post

Blogs can be a lucrative business channel to companies wanting to reach wider audiences. If you have been writing a blog for some time just for fun, you could be missing out on making profit whilst doing something you enjoy. The main way to make money with your blog is through advertising.

(Guest Post by Susan Verano)

Understanding the three types of advertising 

There are three types of advertising that you must familiarise yourself with before doing business through marketing and advertising. 

• Pay-per-click is arguably the most recognised form of advertisement. The advertising in this case pays the blogger each time somebody clicks on the advertisement whilst on your blog space. 
• Pay-per-impression is when an advertiser pays a blogger a certain amount each time the ad appears on the blog page. 
• Lastly, per-per-action is the type whereby the advertiser pays a blogger every time someone clicks on the blog and then performs an action such as making a purchase.

To make your blog space as desirable as possible for advertisers, make sure that you are constantly producing unique and high quality blogs in order to attract more traffic. Niche bloggers find that through being knowledgeable about a certain area of industry, not only does their content become more unique but they can also market to specific businesses. Because their blogs are specialist, they will be attracting a specialist audience, therefore advertisements in that field are more likely to be clicked and acted upon rather than people randomly browsing.

Become an affiliate promoter 

Team up with companies which want bloggers to promote their products and write content in that field. Then, supply this content with a contextual link to the company’s website. This is an easy way to mix up your blog and gain valuable insights into the marketing and promotions side of blogging. 

The same principle applies to a company which hires copywriters to blog for their clients in order for each party to profit from extra promotion.

After building up your blog through advertising so that you gain a large amount of traffic per day, you can then think about asking for more revenue for your advertising space. 

Create your own e-book

Another option is saving up money which you gained through advertising to create your own e-book. Look at companies such as Evernote, 99Designs, and E-Junkie to help you on your way to creating your own e-book. 

From all your time blogging, you will have already gained content to put into the e-book. You can now collate all that content to work out the direction and focus of your book. Your advertising experience will also come in handy for when you need to promote your own work to others.