Sponsored Video: Alchemy Viral - All about content marketing

'Content marketing' is all the rage at the moment in the marketing world.

However, it's nothing new. 'Content marketing' is just about providing really good, interesting or useful information for readers that helps, entertains or educates them. 'Content marketing' is what successful publishers have been doing for centuries. It's just that these days, everyone and anyone can be a publisher.

The challenge, however, is that producing really good content is hard. It takes time, effort and skill to produce really good content that people want to read and share, and which search engines seek out.

To get content for your website, you need people who understand your niche, search engine optimisation and who can write well. A simple formula which is hard to produce. You need to find good writers. Not easy.

Nonetheless, 'content marketing' is important for anyone who wants to find new customers for their products and services. There are businesses now which specialise in producing content for business's websites. It's something which the clients I work for ask from me all the time. 'Can you produce content for our website?' - Sure!

Here's one called 'Alchemy Viral', in the video below, that does it for some pretty large businesses:



This is a sponsored video but I think it's relevant to the Digital Business, so I thought you'd find it interesting too!