Using videos to promote your business works when you have something interesting to show.
I know from recent experience through a small business I run fixing smartphones where a recent video my son and I shot on how to repair a smartphone and uploaded to YouTube has already gained us two sales in the its first ten days.
And making videos does not mean you have to have a lot of expensive gear to make something which works for promoting your business or helping your customers. All it needs is a smartphone these days. Most of them have pretty decent cameras in them so you can make a good quality video.
Here's one company using the Sony Xperia Z to take videos of their boat rides on the Thames.
Although this video is sponsored, I would not put it up if I did not think it was relevant to the blog.
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