The Joy of Familiarity in Business

Walking along my street this morning, my local post-woman stopped me to ask if I was going to be in that morning because she had a 'special delivery' for which she needed me to sign. Usually, that means a new spare part has arrived for me to repair a smartphone or tablet PC for a customer.

The post-woman often stops me to let me know something has arrived. On other occasions, when I visit the Royal Mail sorting office to pick-up one parcel I have missed, the same post-woman comes over and says she has another delivery for me to sign for and it will save us both a bit of time.

At the same time, another of her colleagues in the parcel collection office also asks me how my business is going.

The great thing about this service from them is that their familiarity with my business does save me a lot of time and they are willing to help me out with a better level of service than I would normally receive. I would hate to lose this level of service.

Their dedication and helpfulness is something which I aim to provide in my own business. I have to remind myself just how important it is in business to be familiar with your customers' challenges and how you can help them to overcome them.