Using Google Webmaster tools has proven to be a great asset for all SEO specialists. While there are countless amounts of other SEO tools, these are free and provide accurate information. So, if you are unaware of exactly what Google Webmaster Tools can offer you, don't worry because we are going to cover the main aspects of them.
Knowing Your Traffic
A great thing about the tools is that you will be provided with all the details you need regarding your traffic. Where your traffic is coming from, how much you are getting, and much more. You will be able to do a lot with these statistics.
Depending on what type of marketing strategies you are using, you will be able to check and see what is working and what isn't. Since the reports will tell you where the traffic is coming from, you will know how to implement a more effective strategy in the future.
Excellent Link Profile
One thing that should never be underestimated is how well your link profile is. Building links outside of your site has always been an aspect of SEO and continues to be a major part in ranking higher. Webmaster tools will give you access to view all of the links that are pointing to your site, to give you a better idea of what links might be hurting your SEO efforts.
Search engines are starting to punish people who abuse bad link building methods such as posting to irrelevant or bad quality websites, using spam tools, misleading viewers with incorrect anchor texts, and a bunch of other techniques. While these bad methods might have worked in the past, they are no longer being tolerated and will just pull your site further down in rankings.
Having a successful link profile means that all your links are placed in relevant sites, provide value to users, and have proper and relevant anchor texts. A popular strategy to link build has always been to do a guest posting campaign. Before people would just post to any website that let them, but now you should just try and post to websites that are relevant to your niche and that are considered a valuable website that has high authority. The higher the authority, the better your links will be.
Get Indexed Correctly
It doesn't matter how much SEO techniques you use if your website isn't even being properly indexed. While you might want to just jump straight to link building or other aspects of SEO, you should first start at the beginning. When you are creating your website, always remember that it needs to be properly optimized. Doing things such as using great navigation, adding internal links, using proper link structures, having fast load times, and plenty of others will make your website much more appealing to search engines and allow them to crawl them much easier.
The webmaster tools will provide you with a tool that will send a spider to your website and then report back to you with anything they feel should be improved. If for some reason the spider wasn't able to get all of the content or had trouble reading some code, you will be notified and have the ability to change it for a better optimized website.
Let Google Know!
The last major thing we will cover about Google Webmaster Tools is being able to contact them about major changes that are happening to your site. If you are planning a migration, have an image sitemap you want to share, or anything that might seem SEO important, you should let them know. It can help them understand what is happening and why it is happening so they won't punish you as hard or they might increase your rankings faster. Depending on what you are informing them about will determine their course of action.
Google has provided us with incredible SEO tools, so we should all make sure and take advantage of them while we can. Not only are there the Webmaster tools, but you can use their keyword research tools, alert tools, and plenty of others. Either way, you should always understand what tools you have at your disposal and how much power they contain.
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