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| cms press (Photo credit: Sean MacEntee) |
It helps you publish content quickly and efficiently. A good content management system (CMS) will help you to make the content you are publishing look good for your readers as well as make it easier to read through a web browser, smartphone or tablet PC.
Furthermore, a good CMS is easy to use, easy to adapt and integrate with other applications you use such as your email marketing package.
The choice of content management systems is large, but there are some which stand out from the crowd. They might stand out because they are used for so many websites. Or, it might be because they are awful to use.
A world of choice
There are some brilliant content management systems out there such as Kentico, Drupal, WordPress or Joomla.
Let’s take WordPress - according to the statistics on its own website, well over 76 million sites around the world use it as their CMS. Why so many? It’s free, easy to use, can be easily adapted with custom designs, a myriad of plug-ins to help with SEO, email lists, anti-spam, managing forums, making it friendly to smartphones...the list goes on. In addition, a good developer can customise the CMS to integrate into your own applications (e.g. a subscriptions database).
Never out of date
But, the biggest advantage of WordPress is the fact that it is constantly being updated by people who do nothing but improve it to keep up with hyper-speed of the internet and its ever changing strengths, weaknesses, opportunities and threats.
Therefore, if you are a publisher why would you decide that you are going to develop your own CMS when you won’t stand a chance of the keeping it up to date? It’s like deciding to build your own car. Why bother when it is so costly, difficult to maintain and prevents you from actually doing what you need to do which is to drive?
Focus on publishing
Publishing businesses should concentrate not on developing their own CMS, but on commissioning, curating and creating great content, and publishing it to the web on a CMS which is constantly updated by specialist teams of developers.
Your own developers should concentrate on connecting your websites to other applications such as MailChimp or your CRM system. That will make your publishing business more agile and able to adapt. It’s a lot cheaper too than spending months and months developing something which you could get for free or very cheaply and learn to adapt to your own needs.
Publishing companies must remember that their core skill is publishing, not developing content management systems.
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