SEO: Setting expectations on results

SEO (search engine optimisation) is sometimes thought of as dark art. In fact, it is simple at its core. Search engines are looking relevant, high quality information or content which helps people find answers to their questions or curiosity.

A good SEO consultant has to set their client's expectations carefully because getting good results (i.e. more relevant visitors who buy products from your website) is hard work and can take a long time.

It is important to understand and to communicate what needs to happen for you to get results from your website from search engine optimisation. SEO is always changing as technology moves.

Rand Fisk, from MOZ, explains how SEO consultants should set the expectations of their clients succinctly in his weekly video: